© Copyright 1987-2022 Micro Update
Micro Update Ltd
What are customers looking for?
Use Long tail keyword expressions along with Keyphrases
Avoid Jargon
Create posts for questions asked locally
Check what your competition are doing
What is your users’ intent? What is the purpose of their search term?
- Informational Intent – just more information
- Navigational Intent – user wants to get to your site quickly (e.g. contact page)
- Purchase Intent – Looking for pricing and comparisons
- Transactional Intent – Ready to Buy! Make sure you page offers purchase
Check your “user experience” scores with Google
Put your name, address and telephone on your footer (every page)
Hyperlink logo to home page
Create easy navigation – what are people looking for?
Other links in the footer
Sliders are ‘old school’ and no longer useful – AVOID them!
Contact information is easy to find in multiple places
Put contact link in main navigation
Include a google map
Add visual elements (images, videos, etc.) – optimise for mobile devices
Make sure your “Meta Description” (describe the page) and “Title Tag” are optimised on every page for relevance to the content on the page
Keep title tag to under 60 characters and no keyword stuffing
Do not use company name in title tag (waste of space!)
Break up posts and pages with Headings (H1 – H4)
Break up posts and pages into small paragraphs
Add Call to Actions
Add meta data to images and videos (titles, alt tag, etc.) – describe the image and do not keyword stuff
Get backlinks from quality websites (Quality is better than quantity)
Focus on related content websites
Get backlinks from suppliers, contractors, etc.
Offer to write an online testimonial for a backlink
Check backlinks that go to competitors
Build relationships with other businesses that rank with Google on page 1
Setup “Google Alerts” for your company mention
Write press articles / releases
Search:
“Your full business name” -site:yourwebsite.com
See which other businesses are linking to you and reach out to them for backlinks
Make sure your website is “mobile first” and responsive – check with google tools – https://search.google.com/test/mobile-friendly
Make sure you have an SSL certificate
Make sure you website loads quickly – Chrome Browser Lighthouse test and report
Add ‘Schema’ markup to your website (or get your web developer to ensure that your site is optimised for Schema).
Google My Business profile
Make sure you have your business name, address, telephone number correct (NAP)
Get Reviews from customers – ASK!
Reply to ALL reviews
Add review link to your email signature
Setup your GMB “shortname” (@ name)
Make sure reviews are created away from your address
Make sure profile is up to date with GMB
Find local search expressions for your services
Use some “Long tail” search terms
Find best directory services for your business
What directories are your competition using
Claim your business and setup key accouns
Make sure your address / telephone is consistent
Apple maps
Facebook profile
Linkedin business profile
BrightLocal
Try guest blogging for non competitive websites
Link back to your website
Be a “guest” on top ranking podcasts – make sure your BIO is up to date
- Make sure they issue show notes
- Follow and build relationship
- Find a topic you want a back link for
- Mention keyword phrases and your location in the podcast
- Talk about posts on your website and links
- Promote when the podcast is broadcast
- Tag podcast and the hosts
Expert roundup post – get answers to questions from experts in your area
Curation – related content from experts and add snippets – make sure you have their permission and give them credit
Expert Q&A – reach out with questions in your area and publish – add their backlinks
LSIGraph: https://lsigraph.com/ – affordable and easy-to-use keyword research tool
keywordtool.io (free tool – https://keywordtool.io/)
Link Assistant Backlink Checker: https://www.link-assistant.com/seo-spyglass/free-backlinkchecker- tool.html
AnswerThePublic: https://answerthepublic.com/ – Find keywords and questions people are asking about a particular topic
Google!
- Google Ads Keyword Planner: https://ads.google.com/
- Google Guide to Using Google Ads Keyword Planner: https://ads.google.com/home/resources/using-google-ads-keyword-planner/
- Google My Business Signup/Dashboard: https://business.google.com
- Guidelines for Representing Your Business on Google: https://support.google.com/business/answer/3038177?hl=en
- Google My Business Help Forum: https://support.google.com/business/community?hl=en
- Google Maps: https://www.google.com/maps
- Google Marketing kit: https://marketingkit.withgoogle.com/intl/en-GB/r/GB
- PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
- Google Alerts: https://www. google.com/alerts
- Google SEO Starter Guide: https://developers.google.com/search/docs/beginner/seo-starter-guide.com
© Copyright 1987-2022 Micro Update