Campaigns
The secret to adword campaigns is to pick and choose very carefully the expressions and keywords used to trigger your advert to be shown by Google and ther other major search engines. If you pick a term that is too common or perhaps too much of a niche you will limit your adverts exposure and potentially cost a lot of money. You will want to ensure that the clicks that go through to your website are genuinely interested in what you have to offer with products and services - anything else will merely cost you money.
Micro Update has expert experience of using tools and techniques to ensure that your advertising campaign is successful with minimal costs to your business. Your leads will be effective and with a high probability of completing your call to action from your website. We will help you to:
- Define your key goals and create an effective adword campaign
- Create great advertising for your ad campaigns so that you create an effective "call to action" on your website
- Test your website by using click and conversion traking plus create effective reports on your AdWords account
- Optimise your website to ensure a high rate of conversion with alternate landing pages for analysis
- Ensure that you use the correct combination of images, text, headlines and colour to help the conversion process
- Create A/B tests to research the best advertising mechanism (different adverts sent to audience to measure effectiveness)
AdWord campaigns can be an effective way of getting an instant result and when combined with a conventional marketing campaign (leaflets, newsletters, etc.) will show a good return with measurable increases in clicks. Clicks can equal orders if the campaign is run properly - speak to us to help make your next advertising campaign a complete success.
