Written by Jonathan
How we design your website
Your business needs a website that gives your customers the information they need quickly and effectively and that ranks well with the search engines.
The elements that make this work are:
- Design - your website has to look good and has to be designed to be ranked well with the search engines
- - your website must be viewable on all current devices; mobile phones, tablet computers and large screens
- Practical - your website has to be easy to navigate and your customers need to get information quickly and effectively
- Interactive - your website has to have social networking features and allow your customers to provide feedback
- Informative - your website has to provide useful information that's easy to find
Navigation plays an important part of all website design. We ensure that all menus and other navigational elements to your website are straightforward so that your information is easy to find. You really get a few seconds to persuade prospective customers to stay on your website and navigate to find more information. If this is difficult your customers will move onto another website.
Does your website need a re-design?
Perhaps you already have a website and are thinking of rebranding or updating your website? We will create a new total web design that can incorporate your website(s), branding, social networking, mobile applications and all other aspects of your business. By creating a unified look and feel you will create a brand for your business that can reflect the nature of your business. Because much of the content already exists; the costs for you are also reduced.
There are several ways we can provide re-designs:
- Take your existing CMS system and create a copy on another server
- Take a snapshot of your existing CMS website and host on another server
- Take your content and create a new, fresh website with or without a content management system
- Take your existing website and optimise the content for the search engines (SEO) so that you
- Take a snapshot of your existing website and re-design using a more up to date Content Management System
FREE Opensource Solutions
All our websites use OpenSource CMS (Content Management Systems) solutions. What does this mean? This means that you do not pay for the software. Your only costs are our time and support services to create your web presence. We do not leave you once your website is created, we believe in creating a relationship with the customer so that you can feel confident that support is available when you need it to help you move forwards, whether that is your website, social networking, mobile applications or business software applications.
Project Managed Web Development
Project Management Methodology
All our projects use proven project management techniques. Each project is broken into stages, with us helping you at each level. Firstly we visit you and discuss your full requirements; there is no charge for this. We will use various questionnaires in order to assess your requirements, this will help us create a full and detailed quote for each area of your web presence.
If you decide to use us we then create prototypes and wireframes of your requirements.
This stage helps to show you the key elements of your website, mobile application or business application. As they say a picture is worth a thousand words. These prototypes are a good discussion point and help us to make sure you have the best solutions for your business.
We then look at your competition and create a full (free) competitive analysis to see where you currently are positioned in your marketplace.
This stage is very important to create a baseline for our metrics and analysis. We create the baseline and some key metrics to be monitored as we move forwards with your web presence. The baseline gives you a useful benchmark to prove that your ROI (return on investment) is working and your web based activities are working. Results will usually start to show within three to six months - there are no quick fixes to a robust business website, as they say "content is king" when it comes to the web.
All your content will be processed initially by our expert technical SEO (Search Engine Optimisation) team, who will look at your web content and guarentee that it is optimised for search engines before it is published. We create the key analytics required to monitor your website and web activities. These will include Google Analytics and other monitoring tools so that you can see day by day, week by week how your web presence is performing against the original metrics created during the project kickoff stage.
Monitoring your web presence is a key element to managing an effective website.
We will help you create campaigns to coincide with your company launches or press release schedules. We put all these activities into a full web marketing calendar so that time and resources can be allocated by your staff and our staff. By creating a coordinated approach with your other marketing activities you will see direct results, and now by adding social networking to this mix you will be able to monitor and see direct results from your new web activities.
We like to pride ourselves that when we create a solution for our customers we create a relationship so that we can help you both now and in the future when you need to move into other areas that involve web technology.