What do people search for using Google

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human search techniques

What do people search for…?

When you write content for your website you should always remember the golden rules of what people use search engines for:

  1. Problems / Desires
  2. Products / Services (that address those problems)

Your Content Strategy should consist of two main areas:

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Solid SEO Advice That Ranks You Higher In Search Engine Results

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micro update web design devon

Search Engine OptimisationSearch engine optimization is something any company that desires to have a successful web presence needs to do right. Whether your website is selling yourself, your company or a product, you need it to work. This article has some great tips on how to make search engine optimization work for you.

If you are looking to climb up the search engine ranks then provide a plethora of content going across many different topics. For example offer articles on baseball and football, and then some articles on personal health and wealth. By providing a plurality of content you make it more likely a user will find your site at the top of the charts.

When looking to ramp up your online profile, don’t forget that image names count in search results – quite heavily, in fact. Be sure to give your images names that searchers will easily find. If you’re writing about a particular product, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.

If you must use Flash on your website, boost your search engine rankings by providing an alternative HTML-only option. Not only will the search engine spiders have an easier time crawling and ranking your page, but your human site visitors will appreciate it, as well. The easier your site is to use, the more links people will make to it, which also boosts your search engine ranking.

TIP! Utilize the AdWords tool kit from Google, to increase the effectiveness of your keyword selections for SEO. By using these tools, you can increase traffic to your site and increase traffic that translates into sales.

Although novice search engine optimizers believe that HTML must be complex and thorough, it’s actually the exact opposite. You should keep your layout as simple as possible. The easier it is for a search engine to index your pages, the higher you will rise in the rankings. Remember, the goal is to optimize your site, not to create a jumbled mess of code.

In important tip regarding internet marketing is to do all that you can to avoid anyone not having trust in your site. This is important because you do not want to lose potential customers due to having a suspicious looking website. Your design and overall layout are extremely important in showing your legitimacy.

If you feel you are not ready to do your own SEO, then it would be best for you to hire a company that can do it for you. Make sure to do the proper research so that you know who you are dealing with. Do not hesitate to ask any questions about the methods they use and what type of results you should expect.

Try to frequently include different types of offers or sales on your website. Not only will sales optimize your search criteria, but it will keep visitors on your site longer, as most people are psychologically drawn to a deal. This can improve your overall profit and success during the course of the year. Continue reading “Solid SEO Advice That Ranks You Higher In Search Engine Results” »

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Using Google Calendar with Microsoft Outlook 2010

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Post from Google support for integrating Google Calendar with Microsoft Outlook 2010

There has been a lot of interest in when a version of Google Calendar Sync would be released that supports Outlook 2010. As some of you have already noticed @salocorgan 🙂, we’re happy (Google that is…) to announce that support for Outlook 2010 is now available! This latest release (version 0.9.3.6) supports the 32-bit version of Outlook 2010 only. 64-bit turned out to be harder so we don’t have it ready yet, but we didn’t want to hold back the 32-bit-supporting version in the meantime.

We just posted the official announcement to the Gmail blog today:
If you have any issues, please post them to the Sync section of the forum:
Happy syncing!

Google Calendar Sync now supports Outlook 2010

Posted by Alice Brown, Google Calendar Team

Making sure that your calendar is available to you whenever and wherever you need it is important. That’s why Google Calendar works with a number of desktop applications and mobile devices including iCal, iPhone and iPad, Blackberry, Android, Nokia/Symbian, and Windows Mobile phones. Google Calendar Sync for Outlook is also available, but one thing was missing — until now.

Google Calendar Sync now supports Outlook 2010 — our top feature request. Outlook 2010 comes in 32-bit and 64-bit versions, and currently only 32-bit is supported. To start syncing your calendar with Outlook 2010, download Google Calendar Sync version 0.9.3.6. Once you install it, a Settings window will appear. Enter your account’s email address and password, choose your sync optionand sync frequency, and you’re done! (Note: If you’re already using Google Calendar Sync, you’ll still need to download and install this new version in order to be able to sync with Outlook 2010. If you need help, take a look at our getting started guide.)

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Mobile Website Development

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Mobile Website Development

Do you know how to create a mobile website? Or more importantly, do you know what a mobile website is? Domus Dish has covered this topic quite a bit, but in case you’ve missed it, a mobile website is what smart phone users see when looking at your webpage from their phones. There are many differences between mobile and traditional websites, which is why your website may not work for many smart phone users.

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    KeePass – great password tool

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    KeePass Password Safe – generate and keep all your passwords in one secure place
    Today you need to remember many passwords. You need a password for the Windows network logon, your e-mail account, your website’s FTP password, online passwords (like website member account), etc. etc. etc. The list is endless. Also, you should use different passwords for each account. Because if you use only one password everywhere and someone gets this password you have a problem… A serious problem. The thief would have access to your e-mail account, website, etc. Unimaginable.

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    List of top things to do to secure your Joomla website

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    Top things to do to secure your Joomla website

    Updated: 3/2/2011 (you can now download and view this as a checklist document for your reference and guidance)

    Here’s my list of the top things to do to make sure that your not leaving security vulnerabilities in your Joomla website and that it runs smoothly each and every day…

    • FIRSTLY MAKE SURE YOU ARE RUNNING THE LATEST RELEASED VERSION OF JOOMLA. Login to your Joomla site and look at the version number. If you are not running the latest version, download it and update your site straight away! At the time of writing this (Feb 2011) there are two major versions of Joomla. 1.6 is the latest brand new release and version 1.5.xx. If your site is using a 1.5.xx version make sure you upgrade to the latest version in that range e.g. 1.5.xx to 1.5.xx – do not jump to version 1.6 without a lot of testing and looking at the implications of doing so!
    • If your database tables in MQSQL for Joomla have ‘jos_’ as the prefix, read this first tip:
      Download EasySQL (http://extensions.joomla.org/extensions/hosting-a-servers/database-management/2867) and rename the database prefix of our databases within MySQL from the jos_ prefix (if everyone wants more feedback on how to do this leave me a comment and I’ll create a blog entry 🙂 )
    • Create a spreadsheet grid showing all your Joomla websites against modules / version installed in each site with dates and links to latest versions (this should be reviewed and signed off every month) Continue reading “List of top things to do to secure your Joomla website” »
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    Get yourself into the search engines – FREE xml-sitemap generator

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    XML-Sitemaps.com is an interesting web site, it not only has cheap software to let you create unlimited sitemaps for the search engines, but it also has a free online version that will index up to 500 pages. The xml-sitemap online software will take care of all the xml formatting required by Google and Yahoo to make sure that you can create a properly formatted sitemap. Your generated sitemap can instantly be uploaded to your web site – usually via FTP.

    Once you have created the sitemap and placed it onto your web site pop over to Google webmaster tools and submit your sitemap so that it can be indexed by Google. xml-sitemaps can generate xml, text files and html files for your sitemaps, the commercial package costs $14.99 and runs locally on your PC, it requires the opensource PHP package installed (simple installation). This sofware apparently supports indexing over 50,000 url’s, plus takes into accounts robots.txt exclusions and many other key site generation features.

    On the site there are some useful tools; the search engine bot simulator is especially interesting as it shows you what is being indexed on your web pages as a search engine. The results can be very interesting. I have used this tool along with the online search engine meta tag tool to check how well my web pages are formed. This tool looks at the anchor tags (text links) on your web pages as well as the keywords to build a percentage of keywords on your web page. This can be interesting if you are looking at ‘how’ you write your web pages – especially if you are looking at getting better ratings within the search engines.
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    Embed Google Docs document within your web page

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    One way of showing a formatted document on your web page is to embed a Google Document as an iFrame within your pageThe iFrame would then contain the document you wanted to view, including the ability to scroll the pages and print, etc. this is a good way to show the final document to your viewers in an easy to read format.The document viewer http://docs.google.com/viewer has two parameters:

    1. url: the URL of the document
    2. embedded: if set to TRUE the viewer will use the embedded mode interface

    So, if you wanted to view a PDF or DOC on your web page you would use an IFrame and the document (PDF, DOC, etc.)

    http://docs.google.com/viewer?
          url=http://freesoftware.mit.edu/papers/sturmer.pdf
          &embedded=true

    I have created an example of the above page here

    If, for example you have a document called ‘test.doc’ the various options to view this document would be:

    Paste this link into email or IM:
    http://docs.google.com/viewer?url=test.doc

    Or, paste this HTML tag into your blog or website for a link to the viewer:
    <a href=”http://docs.google.com/viewer?url=test.doc”>View</a>

    For an embedded viewer, use this HTML tag instead:
    <iframe src=”http://docs.google.com/viewer?url=test.doc&embedded=true” width=”600″ height=”780″ style=”border: none;”></iframe>

    The benefit of using this method instead of just using the native Google viewer is that the user still has the focus of your web page with all the surrounding information and is not taken off to the google site to view the document. You can use this technique to view all supported Google documents, which would be very useful for such things as presentations and spreadsheets. The ifame is the container to hold the document, in the above example the width and height were set to keep the document within the page of the web page, these are of course not required. There are other attributes for iFrames such as the frameborder and scrolling properties. You could also apply some CSS styling to make the appearance more in keeping with your sites theme. for example:

    You could use the iFrame generator to create all the basic code for you and then just add your Google document to the src attribute. There is a Google Docs Generator that you can enter a url of a document and then generate all the various links automatically.

    Lastly… if you just want to view a PDF or other document online you could go directly to: http://docs.google.com/viewer

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    4 Tips for creating your killer blog content

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    micro update web design devon

    top tips for creating blogs that rank well with the search engines

    FOCUS on PROBLEMS, PASSIONS and FEARS

    What is it that people are searching for? Normally they are searching for answers to problems – like:

    • How do I …. find a hotel venue with a marquee.
    • Where do I… go to get a free eye examination.

    THINK: What is it that bugs people? – then write a post with the solution!

    RESEARCH the Competition

    • Look at Google and enter the questions people may be asking – what problem do they have?
    • Check the total number of results – look for NICHE questions that do not have millions of hits – but would attract people to your website.

    Do your KEYWORD RESEARCH

    Ok, we are definitely falling into the space of SEO specialists here, but simply look at the competition, look at their articles, check out their keywords and phrases and if it works for them…

    Finally:

    FIND YOUR CONTENT

    This does not necessarily mean re-inventing the wheel. Look on EzineArticles and do a search. Look at what other people are writing and think about creating a post with the “TOP 10….” or “The Best way to ….” etc.

    Remember keep it short and succinct – People like brevity. Throw in a picture or two, keep to bullet points and on track.

    Once you’ve done all this, write your article and make sure you add in all the OnPage SEO stuff

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    Wordle – Create your own word cloud

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    Wordle the word cloud creator FREE

    Just playing around with Wordle. It’s pretty cool and creates a great word cloud from many sources – including your own web site! This is the result of my blog as of today:

    jonathans taxonomy

    You can either paste in a load of words, a url (e.g. blog site, etc.) or a delicious user name to get their tags. Here’s mine 🙂

    Jonathans Taxonomy from Delicious

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    We provide Web Design, SEO, Social Networking and Mobile Application development services to SME business in the South West, Devon.
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