This post concentrates on Top SEO Tips for business to make sure that your onpage and offpage SEO is complete. These techniques will ensure that you are doing the right things with the search engines and Google. Before you start any complicated SEO techniques you should ensure that all the items in this post have been completed for each page on your website. Google ranks relevancy to the search term entered by the user on the search page. Your web page or blog post should talk about the subject searched for and ensure you answer their question, completely and accurately with good relevance to their query.
OnPage Search Engine Optimisation relates to those elements that you can do to rank your website within the search engines, by using elements contained ‘within’ your webpages. The on and offpage optimisation techniques form part of the much larger SEO Strategy that all websites should outline in order to rank well within the search engines. Before you start optimising your web pages for keywords and your onpage strategy you should also complete a full competitor analysis to see how your competitors are placing bettter than you with the search engine results pages.Read: Top SEO Tips for Business
The META Description tag is always placed in the HEAD section of your webpage and is not visible on the actual webpage.
All search engines will use this description on the search engine results page (SERP) when someone types in search terms. The description is shown below the link to your webpage – hence it is important to keyword enhance this text. If the search engine cannot find adequate text within the description (keywords, etc.) it will take the first 150 characters from the content of your website – which is not always what you want!
Although the description tag is not so important as the title tag, it is very important to ensure that you have relevant keywords within the description. These keywords (if matched to the search terms) will be automatically emboldened on the search engine results page – which highlights your website against your competition – so make sure it’s correct for the content on your page. The description tag should be completely relevant to the content / title / H1 tags on your page and as such, should be different for each page.
- Always ensure you complete a full analysis of your website pages and structure
- The Meta Description has become less important to the search engines recently.
- The Meta Description is used within the SERP (Search Engine Results Page) as the main description – but only up to 2 lines (approximately 140 characters).
- Use the Google Keyword Tool to ensure you are using the correct keywords for your web page.
- Try to make sure you create a description that is ONLY 2 lines long and the most important KEYWORDS are at the start of the description
- Leave your COMPANY NAME out or put it at the end of the description – your KEYWORDS should be at the start NOT your company name!
- To code in the HEAD section of each page: <meta name=”description” content=”your description up to about 140 – 150 characters…”>
- If there isn’t a Description Tag the search engine will take the first 140 characters from the start of your content (NOT IDEAL!)
- Try to place the Meta “Description” tag as high as possible in the HTML code (just below the title is ideal).
- You can code accentuated letters in HTML (é = é).
- Create a description tag that has your KEYWORDS (at the start) and misses out irrelevant words such as “and, in, is, etc.) – BUT make sure it reads well.
- The “Meta Description” tags should be different for each page.
- If the search phrase entered into the search engine is found in the description tag, it will be shown in bold. So it is a good idea to enter keyword phrases that you think people are searching for.
- Make sure that the meta description phrases are relevant to your page CONTENT and Title Tag
- Put some of your special keywords in CAPITALS as this will make them stand out when someone is searching through the SERP (results page). You need to make sure that your entry on the search engine results page is more prominent than your competitors.
- Optimise your page so that your URL, Title, Description Tag and first H1 heading all contain similar keywords in the same order and optimised for your pages content.
Meta keywords are part of your onpage search engine optimisation techniques that you should build into every page as part of your website design process. Onpage SEO is an important part of ensuring that your website ranks well within the major search engines.
Please note: “Meta Keywords” tags are not so important for search engines – over time they have been exploited by the internet marketeers and flooded with spam keywords, hence the keywords meta details have be degraded by all the search engines. Keyword “stuffing” has now meant that the keyword aspect of your header is now pretty much unused, having said that you should note the following:
- “Meta Keywords” tags are taken in account by the search engines, not the directories.
- Use a “keyword analyser” tool to get related terms and generate a meta “keywords” tag – also use the Google Keyword Tool to discover some longtail keywords relating to your website content.
- HTML: <meta name=”keywords” content=”word1, word2, word3,… “> – try to go for a maximum of 10 words and put the most important keywords first.
- The Meta “Keywords” tag should be placed with all the other Meta statements as high as possible in the HTML code.
- Accentuated letters can be used in the HTML (é = é).
- Try to use different orthographies (uppercase, lowercase, singular, plural, masculine, female, etc.) for keywords.
- Don’t forget spelling mistakes, quite often people will misspell search expressions.
- “Meta Keywords” tags should ideally be different in each web page, relevant to the content and the title tag plus the first <h1> tag on the page.
- Keywords are quite often used by third party webpage analysis tools to get an understanding about the webpage / site, so if nothing else, the keywords will be useful for these tools and save you a lot of time having to enter those keywords into your analysis tool!
Base site: http://www.googlekeywordtool.com/
- [youtube http://youtube.com/w/?v=HUT1t7_ARNQ]
Most important keyword google tools:
- ** http://adwords.google.com/select/KeywordToolExternal
- ** http://www.google.com/sktool/#
- Training: http://services.google.com/awp/en_us/breeze/378766/index.html
- guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769
- GoogleBot: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80553
- HotTrends: http://www.google.com/trends/hottrends
YouTube Google Channel:
Official SEO starter guide for google:
SEO Factors:Read: Google Keyword Marketing
Here are some links I use almost daily to track and get interesting marketing information for the web.
- Amazon affiliates: https://affiliate-program.amazon.co.uk/
- Google adsense: https://www.google.com/adsense
- Google adwords: https://adwords.google.com/select/snapshot
- Keyword tool: https://adwords.google.com/select/KeywordToolExternal
- Search keyword tool: http://adwords.google.com/sktool
- Trends: http://www.google.com/trends
- Google reader: http://www.google.co.uk/reader
- Google Keyword ToolBox: http://www.googlekeywordtool.com/
- Google WebMasters Tools: http://www.google.com/webmasters/
- Google Analytics: http://www.google.com/analytics/index.html
- Google ‘hot’ trends: http://www.google.com/trends/hottrends
- YouTube Google Business Channel: http://www.youtube.com/user/GoogleBusiness
- Official SEO starter guide for google: http://www.googlekeywordtool.com/reports/search-engine-optimization-starter-guide.pdf
- SEO Factors: http://www.seomoz.org/article/search-ranking-factors
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