What do people search for…?
When you write content for your website you should always remember the golden rules of what people use search engines for:
- Problems / Desires
- Products / Services (that address those problems)
Your Content Strategy should consist of two main areas:
- Create content that people would find useful and helpful; and
- Create content that helps me rank higher in the search engines.
This article outlines part of the process to ensure that your new blog entry ranks well with the major search engines, including Google, Bing and Yahoo. These are all techniques that will guarantee your blog entry gets to be ranked on the first page of Google. There are many other tools and methods involved to complete this process that all professional search engine optimisation and content management companies will provide to their customers – this blog post shows you the basics required.
If you follow this process from start to finish for each of your blog entries, you will create blog articles that people will want to read. Search engines will also index. This is partly process driven (you have to follow these simple steps) and partly human; content is always king. These steps will not rank an article that’s not well written, but if you write good articles and blogs and follow these steps you will get good clicks to your website. GOOD LUCK.Read: How to guarantee your blog post is ranked in Google
Let’s start by defining what Keywords are… keywords are those words and expressions that people use within the search engines to find stuff. They are usually looking for either Products or Problems (how to, where do I, what is the, etc.). Taking a step back it’s important to realise what all the major search engines do! Search engines have software programs that reach out into the web space and try to find everything that they think will be interesting to the public when they search – not only interesting – BUT also RELEVANT.Read: Quick Tips on Using Keywords – Be seen on Page One of Google
Before any effective Ad campaign or website design or re-design you should analyse your market and your competitors. This is obvious in the business world and is even more important when it comes to your online presence. Micro Update will complete a competitor analysis COMPLETELY FREE as part of our web creation process.Read: How to beat your Competitors with a Web Competitor Analysis
This post concentrates on Top SEO Tips for business to make sure that your onpage and offpage SEO is complete. These techniques will ensure that you are doing the right things with the search engines and Google. Before you start any complicated SEO techniques you should ensure that all the items in this post have been completed for each page on your website. Google ranks relevancy to the search term entered by the user on the search page. Your web page or blog post should talk about the subject searched for and ensure you answer their question, completely and accurately with good relevance to their query.
OnPage Search Engine Optimisation relates to those elements that you can do to rank your website within the search engines, by using elements contained ‘within’ your webpages. The on and offpage optimisation techniques form part of the much larger SEO Strategy that all websites should outline in order to rank well within the search engines. Before you start optimising your web pages for keywords and your onpage strategy you should also complete a full competitor analysis to see how your competitors are placing bettter than you with the search engine results pages.Read: Top SEO Tips for Business
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