Web Design

Micro Update Team

Micro Update staff are passionate about web design, social networking and business software solutions, including mobile smart phone applications. This Blog focuses on publishing articles on those things that we have found interesting on the web – and hopefully others will also find interesting. Please comment and give us some feedback.

Modern, fresh and maintainable websites need a combination of design, layout, social networking, should be able to be maintained by the customer, SEO (Search Engine Optimisation) to get you ranked highly with the search engines, hosting, content management systems, mobile phone integration – hopefully here you will find articles that help you on that journey – some technical – some light hearted.

There are now millions of websites, Micro Update (a business based in Newton Abbot, Devon) help to make sure that your web presence reflects your personality as a business and that you are visible to your customers and prospective customers. That’s why we like local businesses – people we can talk to, face to face, and find out exactly what YOU want.

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How to guarantee your blog post is ranked in Google

This article outlines part of the process to ensure that your new blog entry ranks well with the major search engines, including Google, Bing and Yahoo. These are all techniques that if you follow carefully will guarantee that your blog entry get to be viewed by as many people as possible. There are of course many other tools and methods involved to complete this process that all professional search engine optimisation and content management companies will provide to their customers – this highlights some essential basics.

If you follow this process from start to finish for each of your blog entries you will create blog articles that people will want to read and the search engines will want to index. This is partly mechanical (you have to follow these simple steps) and partly humanistic; content is always king. These steps will not rank an article that is not well written, but if you write good articles and blogs and follow these steps you will get good hits to your website. GOOD LUCK.

Create Social Networking Accounts

*/ Use http://namechk.com/ to see if your business name is available in all services
*/ Register on the top sites!

If you do not have an RSS feed on your blog or site – Create one!

*/ http://hostmyrss.com

Write Blog

*/ Don’t forget people search for ‘problems‘ and ‘products‘!! Use LongTail terms
PROBLEMS – How do I… Where is… Why can’t I…. ETC
PRODUCTS – Panasonic 42″ TH42/567 TV

People most often start the search from the PROBLEM perspective and then narrow down in about 5-6 searches to the final PRODUCT they are looking for. Ideally you will need to be shown on the search engine results page for both the PROBLEM solution and the PRODUCT (assuming you are either selling the product or an AFFILIATE for the product).

Research keywords and what people are looking for using:

*/ Amazon.co.uk (goto bestsellers / popularity / read reviews / etc.)
*/ http://www.magazines.com/ (look for niches)
*/ http://www.meetup.com (groups local)
*/ https://freekeywords.wordtracker.com (keyword tool for suggestions)
*/ https://adwords.google.com
*/ http://www.wordstream.com/keyword-niche-finder
*/ http://www.wordstream.com/keywords
*/ http://www.mikes-marketing-tools.com/marketing-forum/
*/ Analyse your site for AUTHORITY: http://www.opensiteexplorer.org
*/ Think about the AUDIENCE – Understand THEIR needs first
*/ Write a SUMMARY first – make it compelling

RESEARCH the content

*/ http://goarticles.com
*/ http://groups.google.com
*/ http://groups.yahoo.com
*/ http://ezinearticles.com
*/ Use Google Alerts to track ‘what’ is being said
*/ Join key and relevant FORUMS (see google groups, yahoo groups, google+, LinkedIn, etc.)

Jot down as many of these as you can find…

*/ Ideas
*/ Notes
*/ Lists
*/ Questions
*/ Reminders
*/ Personal reflections
*/ Thoughts
*/ Things-To-Do
*/ Checklists
*/ Details
*/ Steps
*/ Facts
*/ Reasons
*/ Comparisons
*/ Contrasts
*/ Statistics
*/ Quotes
*/ Illustrations / Stories

Starting with the letter “A” in the alphabet, literally begin thinking of events, places, people, items, verbs, ideas, etc. that begin with that letter and are related to the topic of your report. The goal is to go all the way to “Z”.

Example: If you are writing a product related to traveling to Austria, you might have…

A = Airports
B = Business travel
C = Choosing hotels
D = Dining
E = Entertainment
F = Free tickets
G = Golfing

Use keyword tools (Google, etc.) to ensure article/TITLE is keyword rich

Informational – “How to get money from your house”
Teasing – “Do you need money now?”
Product – “Top Equity Release Solutions”

Example top headlines

Would You Like To Have A __________?
You too can _______ in just _______ with _________!
Who Else Wants To _______ With ________?
Which One Of These _____ Problems Do You Want To Get Rid Of?
What Would You Rather Do: _____ Or ______?
What Everybody Ought To Know About The _____ Business
Turn your _____ into a ______
To People Who Want To _____ But Can’t Get Started
The _____ way to __________!
The Secret to ______ Is Simply _____!
The 10 Quickest Ways To _____
Teach Yourself _____ In _____
Stop _____ And Start _____
Sick And Tired Of _____?
Need More _____?
Improve Your _____ In As Little As _____
If You Can _____ You Can _____
How To Turn Your _____ Into The Most _____
How To Turn _____ Into _____
How To Have A _____
How To _____ That _____
How To Get _____ Out Of _____
How To Become _____ With A _____
Hidden _____ In Your _____
Free _____ Tells You 17 Secrets Of _____
Are You An Over _____ Under _____?

*/ Use statements and questions in the title that people are searching for
*/ THINK LOCAL – 74% of internet users do local searches
*/ Make sure Meta Data is correct
*/ Make sure you have ONE H1 tag and it repeats your tag

REMEMBER:

Title Tag 8-10 words (with primary keyword at the beginning – unique to each page)
RELEVANT to the PAGE
Meta Descriptions and Keywords Tag (25 – 30 words) with CALL TO ACTION
Header Tags H1, H2, H3
Image filenames and ALT Tags (70 – 80 characters)
Diverse keywords
Relevancy
Links that are REPUTABLE
ANCHOR Text IS IMPORTANT
URL rich with KEYWORDS is IMPORTANT

*/ THINK NICHE!
*/ CREATE A VIDEO and publish on YOUTUBE – then EMBED on your blog
*/ Publish the VIDEO on VIMEO
*/ Create a SLIDESHARE of your BLOG CONTENT
*/ Check keyword density (see tools below)
*/ Write compelling content (then PAD, POLISH and PROOFREAD)
*/ Research other TOP articles to see content
*/ WRITE A COMPELLING HEADLINE that hit’s your NICHE!
*/ Link to your article as much as possible from your MAIN WEB SITE
*/ Link to your MAIN SITE from your BLOG – especially to ‘Call to Action’ pages
*/ Use short paragraphs
*/ Use bullet points to break up text with keyword rich content
*/ Use H2 – H5 headings
*/ Use images for us humans with proper ALT tags
*/ Make sure you have SOCIAL NETWORKING icons and links in your BLOG POST
*/ Include your NAME and EMAIL to make it easy for viewers to get directly in touch
*/ PROMOTE commenting

Use a SPELL and GRAMMER Checker!

*/ Keep a diary or journal for writing down ideas and problems your customers have
*/ Allocate time per day / week to create the articles
*/ If using WordPress, etc. Create the headlines and keep article as DRAFT
*/ Create the outline of the article (start – middle – end – summary)
*/ Before submitting to directories, create a cribb sheet with:
*/ Title of blog article
*/ Description of blog article
*/ Keywords of blog article
*/ URL of blog RSS feed
*/ URL of blog
*/ Date Submitted
*/ Services Submitted to…
*/ List of high PR sites to get links from and write comments (see tools below)
*/ Write your resource box for submitting to ezinearticles or similar

SUBMIT Article to your local SEO Company to check content and edit

Tools to check Blog

*/ Keyword Density: http://tools.950buy.com/keyword-density/
*/ Meta Tags: http://tools.950buy.com/meta/
*/ Check PageRank: http://www.whatsmypr.net/
*/ Check PageRank2: http://www.mikes-marketing-tools.com/pagerank-checker/
*/ Research backlinks: http://www.backlinkwatch.com

site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” “keyword1 keyword2…”

*/ SpyNot simulator: http://tools.950buy.com/bot-simulator/
*/ Where do I rank for a phrase: http://www.mikes-marketing-tools.com/ranking-reports/
*/ Create keywords for Google tool: http://www.mikes-marketing-tools.com/keyword-tool/

Submit to social networks at least 3 times per day – twice per week, for 2 weeks:

*/ Use Bit.ly to track with different addresses for different times of the day
*/ Twitter (remember 140 chars gets reduced when someone reTWEETS your Tweet!)
*/ LinkedIn (if appropriate)
*/ Facebook Page (if appropriate)
*/ Use http://ping.fm/ to submit to multiple Social Networking sites in one go

E.g. Twitter, Facebook, LinkedIn, FriendFeed, Plurk, Delicious, Flickr, etc.

Resubmit sitemap to:

*/ Google Webmasters
*/ Bing Webmasters
*/ Yahoo Directories

Blog directories (you will need your feed address)

(see http://www.toprankblog.com/rss-blog-directories/ and others)
*/ http://blogsearch.google.com/ping
*/ http://blogs.botw.org/
*/ http://www.ontoplist.com/
*/ http://www.blogged.com
*/ http://www.britblog.com/
*/ http://www.bloggapedia.com
*/ http://www.blogflux.com
*/ http://www.blogio.net
*/ http://www.blogdir.co.uk/submit.php
*/ http://www.blogcatalog.com (needs verification code in webpage)
*/ http://technorati.com

Popular blogs to “see how it’s done”

FIND Backlinks

*/ Backlink Finder: http://dropmylink.com/
*/ Comment on other blogs relevant to your niche (check they are ‘follow’ links) – check their PR (page rank)

Use Multi-Ping Services

*/ http://feedshark.brainbliss.com/
*/ http://pingomatic.com/?oldpinger
*/ http://tools.950buy.com/rss-submit/ (submits RSS to multiple services)

Submit to Article Publishers

*/ http://www.ezinearticles.com
*/ http://www.GoArticles.com
*/ http://www.articlecity.com
*/ more in your niche and local area
*/ Press Release Agencies online (most decent ones are subscription only)

Use your Analytics and Stats to check what works for your niche!!

*/ Google Analytics
*/ Time of day posting
*/ A/B Content
*/ WordPress Stats